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BA (HONS) FASHION
June 7, 2016 21:24


(Source: http://mercedesbenzfashionweek.ru)

Brand: SASHA FEOKTISTOVA

SEA CHANGE

The collection is a personal exploration of how travel can evoke and inspire enlightenment and liberation. The designer explores how travel can transform the mind to help easing and healing psychological problems through different cultures and traditions, as well as ways of life. This collection is Alexandra's own "postcard" and nostalgic and particular view, a memory of
transformative and enlightening summer interlude.

Brand: Golovina

Constructions of new femininity

This collection communicates the inner femininity, fragility and strength of the con­temporary woman. Independent, self-sufficient and powerful woman of XXI century still needs to preserve her inner femininity.

Women have been fighting for their independence and our perceptions of feminin­ity and the role of women in society have been transformed during the last three centuries. Femininity was traditionally defined by traits such as tenderness, fragility and depth of emotional understanding.

Many changes were dictated by social, political and cultural problems and lead us to question how femininity is now defined within the contemporary context. Traits like entrepreneurship, courage, strength, conviction and bravery has become attributed to an ideal of a contemporary woman.

The collection fuses masculine elements and inner femininity in order to represent a new woman. The colour palette comes from desaturated, soft and pastel images representing tenderness and delicacy of a woman.

Edwardian tea dress became the main reference to a traditional feminine standard and feed the collection with highly ornate and decorated elements. Soft handcraft­ed lace receives a shade of strength being transformed to a new solid and stiff fabric that served perfectly for sculptural skirt and dress.

Suffragettes send us to the bravery and independency of a new woman and feed the collection with chains that were previously used by them for chaining to the rails. Loose and relaxed silhouettes grant a new woman comfort and functionality that was initially the privilege of men only.

Military accessories inspired this collection for copper tubes that are reminiscent of ammunition and camouflage pattern. Such elements give the collection a taste of harshness yet the flowing fabrics and textiles bring us back to elegance and true feminine power.

Brand: Anna Kreydenko

METROPOLITAN

The collection is inspired by urban myths that surround the Moscow Metro. People believe that ghosts, dead souls and other spirits are trapped there. Every month diggers explore countless tunnels of the metro, searching for adventures. The collection reflects dark and surreal energy of the metro, which is translated though dusty mesh and other innovative materials. Printdesigns are created out of the original photographs of the Metropolitan at night. Iconic text «Do Not Touch» fit the urbanistic and contemporary context.

Brand: Anna Tsykunova

SHAN ZHAI

The collection explores the ambiguity of counterfeiting culture in the contemporary world. Referencing the fundamentals of Chinese Philosophy, where imitation is perceived as a step towards innovation, designer aims to reveal the fast copying activity as an independent art form, which offers the surreal alternative of accustomed things. The concept is built on juxtaposition of handmade activity with industrial production, which is interpreted throughout collection in exaggeration of forms, displacement of garment details, transformation of packaging patterns into geometric cut of the garments and replication of Chinese craftsmanship out of synthetic materials.

Brand: Kate Shtepa

Urban State Of Mind

This collection is a reflection of Moscow brutalist and Constructivist architecture together with the rhythm of life and people’s altering perceptions of the city. The contemporary city is a multi-layered complex mix of geometric shapes and spaces, sometimes overwhelming in its monumentality, but at the same time giving a person confidence and stability in his life, the ability to see light and beauty even on a dismal day of everyday lifestyle.

Brand: Marina Rainina

Disappear

The collection philosophy explores the possibility of quantum physics for one to teleport. The colour palette of the collection pulls us into the black hole. The silhouettes demonstrate the physical aspects of the black hole and its gravitation aspects. We start disappearing from our skin which is translated in distressed leather that reflects the texture as the eye iris. When disappearing we deconstruct and become electrons placed as print on layers of organza. The technique used for knitting reflects multiverses where we might exist...

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world will present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia will also demonstrate their works. 

‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.   ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.

 


Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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