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BOHEMA by Ksenia Zhemerikina
June 5, 2016 21:46


(Source: http://mercedesbenzfashionweek.ru)

BOHEMA was created a few seasons ago when its designer Ksenia Zhemerikina decided to bring all of her stylist and costume design experience in to the making of her own brand.

Graduate "Slava Zaitsev Fashion Lab" Ksenia has been one of the most sought after stylists in the music and advertising industries for more than ten years. Over the years Ksenia has worked with many movie stars and film directors, well known to television viewers in Russia.

At the heart of BOHEMA lie feminine silhouettes, natural materials and simple forms. In the three previous collections Ksenia experimented with trims and texture, shape and color schemes. Combining red and blue, gold, pink, and mixing silk with cotton, leather with chiffon, the deisgner embodied the image of a true bohemian.

Her collections were inspired by the works of Claude Lelouch, the 70's disco spirit and the fairytale "Blue Bird". These fantasies came to life with the models on the BOHEMA catwalk and the city streets in the passing silhouettes of girls.

The BOHEMA girl is a creative nature, living with the knowledge of her urban identity. During the day she works in the office, spends the evening with friends at a noisy concert and then finishes the day with a romantic walk in the moonlight.
BOHEMA was created for those who are able to combine their creative half with the real world, for those who live in the 24/7 rhythm, but never forget about their femininity.

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world will present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia will also demonstrate their works. 

‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.   ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.

 


Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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