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IVKA
July 2, 2016 14:35


(Source: http://www.ivkastudio.com/index.php/collection/collection-pre-fall-2016.html)

IVKA is a fashion brand, based in Moscow, since 2014, founded by the designer Anastasia Gassi, graduated from London's Central Saint Martins College of Art & Design with a degree in contemporary art.

 
Today Anastasia is the creative director and sole owner behind the label IVKA. She began her career as an Abstract Expressionist painter. After that, inspired by some new rock tendencies, life experience and people around, she decided to continue her creativity in another way, and started the brand IVKA.
 
The statement of minimalism (without accessories, some very unique combination of abstract vision, colors, graphics, textures and oversized style) is the main concept of the brand. Anastasia Gassi works with exclusive and natural qualities with focus on "less is more" and prefers rich materials, which give her collections an exclusive feel.
 
Therefore the main focus is aimed on contemporary art, creativity, the new tendencies of rock music, expression and old fashion, according to contemporary state of being. 

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world will present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia will also demonstrate their works.  
 
‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.   ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.
 
 

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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