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RUBAN Brand
July 3, 2016 14:50


(Source: http://www.rubancouture.com/fw1617-catwalk)

RUBAN brand was established in 2010 by sister-designers Alice and Julia Ruban. They have come a long way in the fashion-industry, from simple assistants to high-demand stylists, collaborating with the most prestigious fashion magazines of Russia and Ukraine. The hallmark of the designer duet Alice and Julia Ruban - is a complex cut and unexpected solutions.

 
The brand has positioned itself in the segment of luxury class. During the four years of its existence RUBAN has firmly strengthened its positions in the market and have proved to be the leader of fashion industry in Russia.
 
RUBAN podium collection fashion shows are always held on the highest level: the organization (Artem Krivda – the leading producer of shows in Russia), background music (work with the best soundmen), as well as world-class models (Irina Nikolaeva, Ira Liss, Taya Ermoshkina). That’s why RUBAN show is a priority event for editors in chief of glossy magazines, buyers, main Moscow fashionistas and show business stars.
 
Among the famous customers of the brand – Elena Perminova, Vera Brezhneva, Evelina Khromchenko, Ekaterina Mukhina, Daria Veledeeva (editor-in-chief of Harper’s Bazaar Russia), Kseniya Gorbacheva (editor-in-chief of l’Officiel Russia), Jurate Gurauskaite (editor-in-chief of InStyle Russia), actresses Anna Mikhalkova and Anna Chipovskaya, TV presenter Olga Shelest, blogger  Zhanna Bianca and many others.
 
Design duet RUBAN is rapidly gaining popularity on the world level. Fashion expert and ex-editor of VOGUE France Carine Roitfeld included RUBAN brand in a review article about the Russian designers in her blog CR Fashion Book. Since 2013 each season RUBAN collection is presented in a large international online retailer Moda Operandi, having the highest popularity on American and English markets.

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world will present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia will also demonstrate their works.  
 
‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.   ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.
 
 

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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