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July 3, 2016 14:50


RUBAN brand was established in 2010 by sister-designers Alice and Julia Ruban. They have come a long way in the fashion-industry, from simple assistants to high-demand stylists, collaborating with the most prestigious fashion magazines of Russia and Ukraine. The hallmark of the designer duet Alice and Julia Ruban - is a complex cut and unexpected solutions.

The brand has positioned itself in the segment of luxury class. During the four years of its existence RUBAN has firmly strengthened its positions in the market and have proved to be the leader of fashion industry in Russia.
RUBAN podium collection fashion shows are always held on the highest level: the organization (Artem Krivda – the leading producer of shows in Russia), background music (work with the best soundmen), as well as world-class models (Irina Nikolaeva, Ira Liss, Taya Ermoshkina). That’s why RUBAN show is a priority event for editors in chief of glossy magazines, buyers, main Moscow fashionistas and show business stars.
Among the famous customers of the brand – Elena Perminova, Vera Brezhneva, Evelina Khromchenko, Ekaterina Mukhina, Daria Veledeeva (editor-in-chief of Harper’s Bazaar Russia), Kseniya Gorbacheva (editor-in-chief of l’Officiel Russia), Jurate Gurauskaite (editor-in-chief of InStyle Russia), actresses Anna Mikhalkova and Anna Chipovskaya, TV presenter Olga Shelest, blogger  Zhanna Bianca and many others.
Design duet RUBAN is rapidly gaining popularity on the world level. Fashion expert and ex-editor of VOGUE France Carine Roitfeld included RUBAN brand in a review article about the Russian designers in her blog CR Fashion Book. Since 2013 each season RUBAN collection is presented in a large international online retailer Moda Operandi, having the highest popularity on American and English markets.


Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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