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Spring-Summer 2017 By Sorry I'm Not
November 12, 2016 17:46


(Source: http://mercedesbenzfashionweek.ru)

 Brand SORRY, I’M NOT called the Spring/Summer collection Burn the Witch! Designer Nikita Moiseenko once again approached the subject of fatal beauty, this time adorning models with the witch attributes. Medieval themes, royal livery, bloody red plastic gloss of corsets and hypnotising stripes of jumpsuits with oversize shoulders - new parade of expressive and shamelessly beautiful looks. Male jackets and shorts were adorned with tiny prints as the items of naive young princes. Transparent dresses of female witches, knee-high boots and low necks thrill and carry away behind the protective circle.  

SORRY, I’M NOT was founded in May 2013 and is led by head designer Nikita Moiseenko. With a dedicated team of pedants and aesthetes at his side, it creates magic and fairytales.  Fresh, bold and boundless, SORRY, I’M NOT made its fashion breakthrough in Russia and abroad with customers and onlookers delighting at its unique patterns, skillful tailoring and unapologetic prints.  Each collection is produced under the five pillars of the SORRY I'M NOT religion: manic scrupulousness, attention to detail, top-notch quality, a healthy sense of humor and fearless creativity.  It sells women and men’s collections at high end and affordable prices.  The audacious, dazzling and fashionable clothes come without cliché and are often unique items.  The atelier is located next to the creative laboratory, with the designers egging on the creative process, carefully editing out crap ideas.  We’ve got international customers hooked and craving for more. We’ve nailed our English and have ambitious plans to conquer the world.

 SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works. 

      ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.  

      ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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