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Spring-Summer 2017 By Vipers
November 14, 2016 17:46


(Source: http://mercedesbenzfashionweek.ru)

 Catch the Viper from VIPERS brand is the history born in Asia. Illustrations in Oriental style and Chinese characters set the stage for the fashion show. Models glided along the catwalk, intangible like snakes in the grass, like fish in the lake or wind in the garden. Those images were translated through the colours: metal green, green stripes, gradient similar to Koi fish, sky-blue, specific for Oriental world - the combination of red and black. Sisters Vipers design basques as the Samurai costume, dress models into bombers, pants with piping and leg sleeves just like Asian schoolgirls. The collection also featured clear silhouettes with halter-neck and high-waist pants as well as more romantic garments with bishop's sleeves, low V-neck and mash-up skirts. Majority of models wore symbolic belts with green glitter as outer adornment. 

Brand Vipers was founded by sisters Katya and Vera Viper in July 2012. Vera is responsible for design in the company while Katya works with accessories line, clothes decor and PR part. In addition to basic education, sisters were on internship in MAMK Savonlinnaa and Istituto Marangoni. In 2012-13 Vipers won some local design competitions. In April 2013 sisters had a presentation at Aurora Fashion Week Russia. In July 2104 Vipers became finalists at Hand&Lock Embroidery Prize London. The main concept of brand is work with colour, original prints and embroideries. Designers like to work with different styles, shapes, cut and fabrics. Currently Vipers have two lines, kids and male capsule collections and accessories line. 

 SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works. 


      ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.  

      ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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