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Spring-Summer 2017 By Anika Kerimova
November 20, 2016 18:04


 Fashion show Big City Life from designer Anika Kerimova was arranged as the theatre performance and was devoted to the year of cinema. Models walked the catwalk while on the background the audience could enjoy pieces from Russian movies. Models entered the runway in couples showcasing family looks: elements, colours and cuts from adult collection echoed with elements from the kids collection. Metal and silver insets in female suits, malachite mesh jumpsuit, soft mixture of white and pink, trendy combination of wine colour and mustard brown - Kerimova demonstrated to the audience how the female citizen of the big city could look like: stunning, bright, dynamic but at the same time very feminine in her mundane urban life.

Designer Anika Kerimova is engaged in the search for new forms in the classics, balancing between traditional, Oriental and resort style. Each collection is a reflection of the inner world and beliefs of the designer about how a modern woman should look. For Anika femininity, softness, elegance and underlined style come first. Her signature look is steel jumpsuits and evening gowns as well as exclusive cut and individual approach to each model of the brand.

Anika Kerimova sure that to get a high class product there’s need to get decent fabrics and accessories. When sewing her models she uses only natural materials: silk, cotton, chiffon, tweed, Jersey, wool and cashmere. The designer does not get tired to repeat, fashionable just what fits perfectly. The secret of the success of her brand Anika Kerimova in creating affordable, quality clothing that is perfect for women of all ages with any type of shape, proportions and weight, because sizes range from 42 to 56. Designer with knowledge of the matter said that life is not ends with 44th size.
The Anika Kerimova brand was born in 2011 when the first store was opened in Moscow. There  were  represented variety of clothing developed by the designer. Anika fashion business has evolved gradually and grown out of the usual Atelier where, besides the designer, worked only 3 persons. Atelier worked exclusively for individual orders, all the clothes were, of course, invented by the designer. Today the brand Anika Kerimova is five years old: established own garment factory in Moscow, there are shops in the capital itself and in other cities.
Anika Kerimova brand has high demand not only from regular customers but within popstars, actresses and celebrities, too.



Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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