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Spring-Summer 2017 By Anika Kerimova
November 20, 2016 18:04


(Source: http://mercedesbenzfashionweek.ru)

 Fashion show Big City Life from designer Anika Kerimova was arranged as the theatre performance and was devoted to the year of cinema. Models walked the catwalk while on the background the audience could enjoy pieces from Russian movies. Models entered the runway in couples showcasing family looks: elements, colours and cuts from adult collection echoed with elements from the kids collection. Metal and silver insets in female suits, malachite mesh jumpsuit, soft mixture of white and pink, trendy combination of wine colour and mustard brown - Kerimova demonstrated to the audience how the female citizen of the big city could look like: stunning, bright, dynamic but at the same time very feminine in her mundane urban life.

Designer Anika Kerimova is engaged in the search for new forms in the classics, balancing between traditional, Oriental and resort style. Each collection is a reflection of the inner world and beliefs of the designer about how a modern woman should look. For Anika femininity, softness, elegance and underlined style come first. Her signature look is steel jumpsuits and evening gowns as well as exclusive cut and individual approach to each model of the brand.

 
Anika Kerimova sure that to get a high class product there’s need to get decent fabrics and accessories. When sewing her models she uses only natural materials: silk, cotton, chiffon, tweed, Jersey, wool and cashmere. The designer does not get tired to repeat, fashionable just what fits perfectly. The secret of the success of her brand Anika Kerimova in creating affordable, quality clothing that is perfect for women of all ages with any type of shape, proportions and weight, because sizes range from 42 to 56. Designer with knowledge of the matter said that life is not ends with 44th size.
 
The Anika Kerimova brand was born in 2011 when the first store was opened in Moscow. There  were  represented variety of clothing developed by the designer. Anika fashion business has evolved gradually and grown out of the usual Atelier where, besides the designer, worked only 3 persons. Atelier worked exclusively for individual orders, all the clothes were, of course, invented by the designer. Today the brand Anika Kerimova is five years old: established own garment factory in Moscow, there are shops in the capital itself and in other cities.
 
Anika Kerimova brand has high demand not only from regular customers but within popstars, actresses and celebrities, too.
 

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works. 


      ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.  

      ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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