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Spring-Summer 2017 By NAIDAL
November 18, 2016 18:04


(Source: http://mercedesbenzfashionweek.ru)

Presentation from NAIDAL was a real hybrid of exhibition and performance. Mannequins in coats from the new collection ASBEST and other items were placed around the wooden spoons, flasks and stones and turned the space into a museum gallery. Whilst the screens showed a film about designer's creative process. Every piece from NADIAL is hand-made. This is practical and trendy apparel for travellers that keeps traces of previous adventures. Hence, come buffies, pinches, leather rain-coats combined of several leather jackets, souvenir pins and cut and dry mandalas. Accessories are right in line with the collection: patchwork wrap blankets, roomy backpacks, feedbags, belt-bags and road hats. As if actors were slowly packing for the trip at the same time thinking of new designs. Guests could also see the entire collection and lookbook performed as old-fashioned photo album.

NAIDAL brand clothing is the author’s collection created by fashion designer Alexey Naidenov. Every piece of clothing from the collection is made by hand and issued as a limited edition. NAIDAL clothes and accessories that are sold in clothing stores are ready-to-wear-de luxe clothes. The main concept NAIDAL devoted to travel. In each collection, we create images of travelers, and we are telling about their travels. Esthetics NAIDAL is a combination of styles from different times. In the elements clothing design can be seen the influence of Russian and old Slavic costume. A distinctive feature design of NAIDAL - it's realism, which is expressed in intentionally battered, shabby form.


SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works. 


      ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.  

      ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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