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Spring-Summer 2017 By Artem Shumov
December 17, 2016 00:02


In his collection Artem Shumov explores the limitless opportunities of men's sport chic. Two-piece outfit of common silhouettes but of no usual colors were mixed on the catwalk with metallic jumpsuits as well as long sweatshirts were playing in duo with velvet pants. Coloring matched the season, however there was still a room for lurid shades of yellow, bright green and bright orange.
Artem Shumov is a menswear brand established in St. Petersburg, Russia. Artem Shumov is the winner of several international design contests and in the beginning of his career used to work with Tatyana Parfionova, Lilia Kisselenko and Vika Gazinskaya. In 2012 famous American designer Thom Browne inspired Artem to create his own label after seeing Shumov’s drafts for the men’s line. In the past 4 years Artem Shumov has become one of the most popular menswear designers in Russia, the brand is presented in Moscow, St. Petersburg and Shanghai, the latest collection was featured in Tranoi Showroom in Paris. In the past Artem Shumov has collaborated with well-respected Mariinsky Theatre and Russian football club Zenit. Nowadays Artem Shumov lives in Shanghai and teaches at Marangoni Fashion Institute.

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works.  ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season. ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.


Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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