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Spring-Summer 2017 By Yasya Minochkina
December 23, 2016 14:22


(Source: http://mercedesbenzfashionweek.ru)

Combinations, cocktail mini dresses and evening floor-length gowns - all these garments could be found in the new collection from YASYA MINOCHKINA Fairytale. Unbelievable colour rage featured warm pink shades, fiery orange, warming yellow and certainly lavender. Laconic lines, transparent insets, thin straps, open shoulders and unconventional mixtures - patent leather inter-twisted with lace, unusual patterns and embroidered birds in cells.

DNA of Yasya Minochkina brand is the combination of feminine, minimalistic and technological features. In the basis of every collection there are mini, midi and maxi dresses plus tops, skirts and suits. Designer makes an attempt to make clothes as accurate and simple as possible. Among the colors that are typical for the designer are black, white and grey, pastel shades such as mint and blue. Yasya does not work with prints except for her own drawings. She is majorly focused on new technologies: she follows innovations in the textile industry. Designer purchases fabrics in Europe and Japan giving preference to wet silk, mixture of crepe and polyamide. Yasya is generous about fabric; she uses silk even for linings, while fittings for the collections are purchased in France. Principal requirements of designer to apparel is the exceptional quality and comfortable features. That is why she personally checks every detail.

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works.  ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.   ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.
 


Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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