Add to favorite
 
123
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS


#Mygoshirt Production
January 17, 2017 10:54


(Source: http://mercedesbenzfashionweek.ru)

 This is the shirt collection entitled "To be, not to look", one of the new lines from the environmentally conscious brand GO in collaboration with Pirozhnikov D. The Art Director of “GO” – Glagoleva Olga – graduated from RSUoTS (Russian Federation) and Central Saint Martins (United Kingdom).

She was born into a family of scientists and always knew that she would end up designing the fashion of the future. She uses only Eco fabrics and materials, the labour of local communities and high quality hand production. Pirozhnikov Dmitry is a famous contemporary artist from Moscow. His style is painstakingly accurate and minimalistic.

 
The collection is limited to 100 shirts – each of which is a unique piece of art and has it's own story.
 
Each shirt’s journey starts in India where wonderfully rustic 100% organic cotton is ordered by “GO” in London. The material is made by hand and local knowledge passed down through generations. Hand woven production results in higher quality fabric as well as provides people much needed jobs and the opportunity to become skilled artisans.
 
Then the shirts get professionally tailored and roughly cut out so they are ready to be printed on. 
 
Meanwhile in Moscow solid wood is becoming unique wooden stamps. Tools alone can't make anything without skilled hands and mind – and they are incredibly productive in hands of Pirozhnikov Dmitry.
 
Once the patterns and wooden stamps are ready the next step is printing – the most difficult and time consuming part of #mygoshirt production – where mere millimetres are important.
 
Now the fabric is woven, the stamps are made, and the pattern is printed. But #mygoshirt is not ready to be sewn. It's time for DETAILS, which are hand painted! Hats, socks, bikinis, nipples are all painted on top of the pattern created by the wooden stamps.
 
Finally, high quality hand sewing completes the last stage of the story.
 
Each shirt has mini-book enclosed within a wooden envelope that tells the story of the shirt with information about the name, number out of 100, manufacturing process, fabric, location of production, time and year as well as a hashtag that you can use and find the full information of the shirt that can be shared with friends.
 
Inspired by nature, home clothes and new technology “GO” with Pirozhnikov D. has designed shirts for modern women and men. Comfortable, conscious and unique – this is how clothes from the future look like today…

 



Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

Next Previous

You might also find interesting:

Spring-Summer Season 2018 By Katya Komarova Fantasy Prints of Katya Dobryakova Nikolay Legenda: Male Collection Outlaw Moscow Brand Received SHOWstudio Fashion Film Award Fall-Winter 2017 by Goga Nikabadze









Comment on our site


RSS   twitter   facebook   submit

Bookmark and Share

search on the map
TAGS:
Sokolniki Park  Moscow  River Low-coster   Russian regions  Borodino Field  Kizhi  Polyot   Russian business  Mikhail Ulyanov  Ulyanovsk airport  Meteorites  Valery Gergiev  Alisher Usmanov  National Dishes  Moscow International Jazz Festival  Russian Archeology  Krasnodar  Tragedy  Protest Movement  Russian culture  Nevsky Prospect  Classical Music  Russian spacecrafts  Exhibitions in Moscow  bicycle  Russian tourism  Mercedes-Benz Fashion Week Russia  travel to Russia  winter time  Festivals in Moscow  Yakutia  School education  Pushkin Museum of Fine Arts  Diving  St. Petersburg  Russian medicine  Russian Internet Week 2012  Russia international  Moscow-river  Must See Places  New Year celebrations  Russian Cinema  Art Exhibitions  US sanctions  DTM racing  biology  SPIEF 2014  Chelyabinsk Region  Russian space exploration  Cossacs 


Travel Blogs
Top Traveling Sites