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#Mygoshirt Production
January 17, 2017 10:54


(Source: http://mercedesbenzfashionweek.ru)

 This is the shirt collection entitled "To be, not to look", one of the new lines from the environmentally conscious brand GO in collaboration with Pirozhnikov D. The Art Director of “GO” – Glagoleva Olga – graduated from RSUoTS (Russian Federation) and Central Saint Martins (United Kingdom).

She was born into a family of scientists and always knew that she would end up designing the fashion of the future. She uses only Eco fabrics and materials, the labour of local communities and high quality hand production. Pirozhnikov Dmitry is a famous contemporary artist from Moscow. His style is painstakingly accurate and minimalistic.

 
The collection is limited to 100 shirts – each of which is a unique piece of art and has it's own story.
 
Each shirt’s journey starts in India where wonderfully rustic 100% organic cotton is ordered by “GO” in London. The material is made by hand and local knowledge passed down through generations. Hand woven production results in higher quality fabric as well as provides people much needed jobs and the opportunity to become skilled artisans.
 
Then the shirts get professionally tailored and roughly cut out so they are ready to be printed on. 
 
Meanwhile in Moscow solid wood is becoming unique wooden stamps. Tools alone can't make anything without skilled hands and mind – and they are incredibly productive in hands of Pirozhnikov Dmitry.
 
Once the patterns and wooden stamps are ready the next step is printing – the most difficult and time consuming part of #mygoshirt production – where mere millimetres are important.
 
Now the fabric is woven, the stamps are made, and the pattern is printed. But #mygoshirt is not ready to be sewn. It's time for DETAILS, which are hand painted! Hats, socks, bikinis, nipples are all painted on top of the pattern created by the wooden stamps.
 
Finally, high quality hand sewing completes the last stage of the story.
 
Each shirt has mini-book enclosed within a wooden envelope that tells the story of the shirt with information about the name, number out of 100, manufacturing process, fabric, location of production, time and year as well as a hashtag that you can use and find the full information of the shirt that can be shared with friends.
 
Inspired by nature, home clothes and new technology “GO” with Pirozhnikov D. has designed shirts for modern women and men. Comfortable, conscious and unique – this is how clothes from the future look like today…

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works.  ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.   ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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