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Guests Of Mercedes-Benz Fashion Week Russia: SI-JAY
January 20, 2017 10:55


(Source: http://shopitalia.ru/marka/si-jay/page/2)

SI-JAY: it's the phonetic spelling of C-J, Jacopo Ceroni's initials, the designer behind the Brand.

 
Born in 1981 Jacopo made his first steps in the fashion industry during his late adolescence when working for some of the best Italian boutiques.  Following this experience he then continued cooperating within the commercial show rooms department of both Milan and Paris based as assitant buyers.
 
His talent and his inner curiosity has led afterward to the role of brand coordinator of the new born JONOFUI collection in 2005 and later to the scouting of emerging brands such as Aujourlejour in 2008 and MARCOBOLOGNA in 2010.
 
Finally the time came for creating his own collection. In 2013 in fact he designed his first SS14 Si-Jay colleciton which was presented at the Milan-based showroom Studio Zeta to the domestic as well as International clientele thus receiving a very positive feeback from both sides.

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works.  ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.   ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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