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IVANOVA Brand
January 22, 2017 11:34


(Source: http://afinaskaterblogspotcom.blogspot.ru/2016/03/mercedes-benz-fashion-week-russia.html)

"As long as I can remember, I have always tried to do something fashionable and beautiful. I was really inspired by interpreting all the existing facilities my life  : school uniform skirt for practicing in choreographic hall , even camping equipment.  To make just a " beautiful dress " was not interesting for me. I always mixed colors and silhouettes, using all the available means ... "

 
After graduating from the State Academy of Consumer Goods and Services  in 1995 with a Degree in "artist - Designer of Products of Textile and light Industry " - Julia successfully defended a diploma under the direction of V.M.Zaitsev and returned to Sochi, where continued to work in Sochi Fashion House.
 
Besides the collections creation for the fashion theater "Mini Maxi", since 1997 she has become a constant participant of fashion festival " Sochi Indian summer" , became a winner of the Grand Prix of the fifth fashion festival " Sochi Indian summer" (a "China Syndrome" collection). In 1998 she won the 2nd place in the contest of professional fashion designers named after Nadezhda Lamanova . Also, Julia became a winner of the Russian round of the International Competition of Young Designers «DREWS» ( Germany).
 
Since 2006, all clothes designed by Julia has been made under the registered trade brand «IVANOVA». For some time the designer preferred to work only with individual customers continuing to make regular small seasonal collections.
 
The designer prefers to use natural materials, such as cotton, silk, viscose, wool and knitted fabric made of natural or mixed fibers. The style can be defined as a fusion, because the mixture of feminine silhouettes and elements of clothing from a man's suit can always be clearly seen there.

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works.  ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.   ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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