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Russian Brand CHASTO
February 5, 2017 15:24


(Source: http://mercedesbenzfashionweek.ru)
CHASTO is Russian brand of contemporary womenswear founded 2015 by designer Sveta Chaika. Sveta Chaika was born in Ukraine, lived, studied and worked in Kiev and other Ukrainian cities, then moved to Moscow. She drew and made clothes from childhood. And it always was the greatest passion in the life. She created her brand inspired by traditions connected with contemporary life attractions. CHASTO brand celebrates creative, active women. Dreaming, searching, travelling, working with pleasure, making their own world. Looking into the future with confidence. With understanding that they are unique, with their own style. They don’t buy things because they are chip or expensive, they need some especial, which looks not similar. As usual CHASTO’s customer knows at the first moment when she meets her new CHASTO dress that everybody will like it on her very much too. To be intuitive, discovering, artistic is our way to be in fashion.

This story is not about space, aliens or intergalactic travel. It’s about people who has to leave home and find new life opportunities, about worry and hope. The wars and other disasters make thousands of people to find new life spaces. May be one day it will be a new planet. And how will look your prom dress or wedding down if you know that tomorrow your life will change in an incredible way? Joy or tragedy? Anticipation or grieve? Gift or inevitability of fate? These transitional states are investigated in collection by alternating of colors and textures. Cotton, wool, linen and lace are used in collection. What cloth do you choose if there is a little rocket or a big spaceship in your mind? Precise plan or chaotic movement? What dress can reflect your life expectations? There is a lot of questions in collection Displacement SS2017 by CHASTO.

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works.  ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.  

‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.
 
 
 
 

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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