Add to favorite
 
123
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS


Fall-Winter 2017 By Ivka
March 18, 2017 12:00

In the Fall-Winter collection the conceptual brand I V K A dressed the girls into familiar baby doll garments with the queen's hems.

Childish dresses, transparent, pink with tender sleeves in flounces, shoes imitating tip-toeing, all this is just a foundation for a dramatic contrast. Models walked the catwalk fast, with crosses hands and looking from under the brows. Rebellious and childish attitudes are mixed in the white flowers on black net fabric, in loose sleeves of fur and feathers, attached to the straight simple dresses.

International name IVKA, which may be equally well pronounced in various languages, in fact denotes a conceptual brand of European level. Articles of clothing created by the designer and brand founder Anastasia Gassi are both elegant and full of revolt and rocker spirit. Formerly, Russian designers rarely managed to combine complicated architectural cutting-out with highest-level textiles and most advanced fashion trends. But now the situation changed.
 
 Anastasia Gassi was graduated from London Central Saint Martins University of Arts. Anastasia started her career as modern artist working in the genre of “abstract expressionism”. Having been inspirited by world travels and new people, she continued her artistic way as creative director of a fashion brand – and thus gave birth to brand IVKA, unique in Russian fashion.
 
 The brand’s DNA is composed of minimalism, complicated cutting-out, paradoxical compositions of colors and textures, absence of usual size series, and androgynousness. Conceptual approach to generation of dress allows the brand founder to work at the border between high fashion and contemporary art. Results of the Anastasia Gassi’s activities are collection articles destined to become decoration of a most high-class wardrobe.
 
 What is IVKA? Firstly, it is architectural cutting-out, which introduces abstraction into the cloths. Then, it is minimalism expressed by use of deep obscure shades and full absence of furniture. Androgynousness referring to the front-line quests of contemporary artists effaces the boundaries, which formerly seemed to be unshakable. Spirit of revolt mixed with good portion of smartness. And with all this – total absence of the “glamour” visions, which are so typical of Russian fashion. Brand IVKA addresses independent and stylish women, who have an eye for contemporary art, fashion and actuality. Absence of size series implies that owner of IVKA articles possesses zest for experiments and ability to wear oversize articles of complicated cutting out. Apart from other things, one should highlight the brand’s highest quality corresponding to European premium-class standards: all textiles are bought from France and Italy, while technological process of manufacture of the products is at all stages strictly controlled by the brand owner. All IVKA models are produced in quantities not exceeding five pieces, what allows to call them actually exclusive.
 
 With such inputs, it is not surprising that those who first turned attention to the brand were Moscow conceptual shops known by metropolitan public for their scrupulous selectivity: AIZEL, UK STYLE.
 
 IVKA’s ideal heroine is woman, who nonchalantly breaks common rules and follows her own laws.  IVKA provides those, who feel in themselves enough bravery for extravagancy and intellectual smartness, with maximum possibilities to express themselves: due balance between conceptuality and comfort, artful work with the silhouette and European quality of performance make IVKA favorite brand of creative and bohemian elite.

 
 

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

Next Previous

You might also find interesting:

Sporty Chic Experiment By Vadim Merlis Fall-Winter 2019 by Anastasia Dokuchaeva Arcturus Collection By VADIM MERLIS Mercedes-Benz Fashion Week Russia: Overview Tsiganova: 20 Shades of Red









Comment on our site


RSS   twitter   facebook   submit

Bookmark and Share

Flowers Delivery

russia-ic.com

search on the map
TAGS:
Open Russian Fashion  Mariinsky theatre  Commercial Space Flights  Fashion festival  Photography  Exhibitions in Moscow  sandboarding  Russian events  Pristine Russia  Anna Akhmatova  EU sanctions  School education  Russian Literature  Russian designers  Kazan  Georgy Yakulov  Inbound tourism  Alexander Voytsekhovsky  Russian Cinema  Russian transport  Russian history  Victory Park  foul language in Russia  Russian customs  Russian sanctions   Mercedes-Benz Fashion Week Russia  Wooden Architecture  Russian Rock Music  ROSCOSMOS  Forest Reserves  Cinemas in Russia  Primorye  Events in Moscow  St. Petersburg  hunger strike  Archeology  Russian singers  weather  Viktor Pivovarov  Russian holidays  Russian tourism  Moscow  Russian regions  Russian tourists  Photo-exhibitions  oil to China  Human Right Activists  Russian business  Russian parliament  Fashion 


Travel Blogs
Top Traveling Sites