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Mercedes-Benz Fashion Day Saint Petersburg 2017
April 1, 2017 00:15

On April 1, 2017 IANIS CHAMALIDY, VIKKI, Anastasia Dokuchaeva, IGOR GULYAEV and the winners of the New Names in Design 2017 contest organized by Sobaka.Ru magazine will meet at the very center of Russia's cultural capital for Mercedes-Benz Fashion Day St. Pe-tersburg. The shows will be held at a new location, at the major historical space of the Ma-nege Central Exhibition Hall.
Ianis Chamalidy presented his first collection when he was 17. This designer of the year cre-ated stage images for St. Petersburg Olympic champions in figure skating twice. The de-signer created his new collection EMANATIO CREATURAE (Emanation of Creation) inspired by the Renaissance.
VIKKI brand will for the second time present its collection in the MBFashionDay. Victoria Afanasieva follows the ‘think small’ principle. She uses IT-technologies to present ingenious solutions like scanned pictures of brain neurons in her clothes.
Anastasia Dokuchaeva is a young brand that presented its debut collection in March during Mercedes-Benz Fashion Week Russia. Velvet suits, bomber jackets and sporty chic. The col-lection by Anastasia Dokuchaeva is intended to create a wow-effect.
The jury of the New Names in Design 2017 contest organized by Sobaka.Ru magazine in collaboration with the Russian Fashion Council has chosen the designers to take part in the runway shows: Alisa Gagarina, Ilya Petrov (Boston) and his Dress Up Hero brand, as well as PSSP,  UMI (Tbilisi), LOH Apparel (Minsk), Natasha Timofeeva (Rostov), Olga Cherno-schekova, Anna Polyakova. Ladygina and Amplituda won the online vote. On April 1 the de-signers will participate in a collective runway show during MBFashionDay. For detailed in-formation about the participants visit
This year the catwalks will be featuring celebrities wearing looks created by the MBFash-ionDay designers: actresses Karina Razumovskaya and Polina Tolstun, singer Amy Peters, art-ists Irina Drozd and Victor Kudryashov, models Nastya Shantseva and Uliya Lavrova, Insta-gram blogger Alberta Berlin, architect Evgenia Godunova and art expert Irina Oganova will attend the shows.
Igor Gulyaev will present the new brand collection in St. Petersburg. The collection includes 100 looks that are absolutely different from previous works of this designer. In Moscow the show of his collection “Purest Tint” was attended by many show-business celebrities who came to support the designer – Philipp Kirkorov, Kristina Orbakaite, Vyacheslav Zaytsev, Alla Verber, Alexander Revva, Anzhelika Agurbash, Nadezhda Babkina, Evgeny Papynaushvili, Katya Lel, Olesya Sudzilovskaya, Victoria Shelyagova, Yulia Baranovskaya, Igor Nikolaev and many others.
IGOR GULYAEV show will be the start of the federal educational contest for talented chil-dren and teenagers as part of the Generation M creative charitable contest organized by MTS, the fashion division of which is held in cooperation with Mercedes-Benz Fashion Week Russia.
During that round of the contest young designers in five cities, which are Saint Petersburg, Krasnodar, Samara, Novosibirsk and Yekaterinburg, will have a chance to meet in person with Russia's leading designers, including Igor Gulyaev, will have their creative works evalu-ated and will attend professional runway shows. The round will complement the main online program of Generation M fashion division: during that all-Russia contest children from every corner of the country can upload at their own sketch of a dress for Polina Gagarina, who is one of the project's masters of vocals. The top three of the contestants will have a unique opportunity to create their own collection under the guidance from Igor Gul-yaev, Dasha Gauser and Vyaheslav Zaitsev and present it on the catwalk of Mercedes-Benz Fashion Week Russia in October of 2017.
Mercedes-Benz Fashion Day St. Petersburg will feature a presentation of the new E-Class Coupé. With expressive Coupé proportions, sensual design and long-distance comfort for four people, the new E-Class Coupé features both the beauty and classic virtues of a grand tourer with state-of-the-art technology. It also offers the intelligence of the E-Class family with full smartphone integration, Widescreen Cockpit and the latest driver assistance sys-tems with the option of, among other features, partially automated driving. Powerful en-gines with low exhaust emissions and comfortable suspensions with selective damping pro-vide the guarantee of a sporty and agile driving experience.

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works.  ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.   ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.


Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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