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Detskiy Mir Fall-Winter 2017/2018
April 2, 2017 16:43

Detskiy Mir Fall-Winter 2017/2018 collection opened the Fashion Week with the collection Born to Be a Rock Star. Models walked the catwalk under the live music background performed by a young band Toucan Die. Daring and bright clothes of rock musicians are so close to the rebellious kids' spirit. Designers made the most use of glam, punk, hard rock and casual attributes that are so typical for contemporary indie-rock.

Gleaming skirts and sneakers, pink ballerina skirts, headbands, leggings, denim jackets with patches, monochrome T-shirts with prints, black leather jackets and bombers with rolled up sleeves — using numerous pieces of this design kit one can put together a lot of interesting looks.

Detsky Mir Group is the largest children’s goods retailer in Russia. The Group includes the nationwide retail chain Detsky Mir, the ELC retail chain, and two online stores (Detsky Mir and ELC). Detsky Mir has 480 supermarket and hypermarket format stores in 178 cities across Russia and Kazakhstan; the ELC retail chain consists of 45 stores (as of end-December 2016). The chain’s total selling space is 596 thousand sq. m. (as of end-December 2016). The Company’s 2015 revenue was RUB 60.5 billion, with net income of RUB 1 billion. Detsky Mir’s principal shareholder is Sistema PJSFC. Websites:,,



Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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