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Detskiy Mir Fall-Winter 2017/2018
April 2, 2017 16:43

Detskiy Mir Fall-Winter 2017/2018 collection opened the Fashion Week with the collection Born to Be a Rock Star. Models walked the catwalk under the live music background performed by a young band Toucan Die. Daring and bright clothes of rock musicians are so close to the rebellious kids' spirit. Designers made the most use of glam, punk, hard rock and casual attributes that are so typical for contemporary indie-rock.

Gleaming skirts and sneakers, pink ballerina skirts, headbands, leggings, denim jackets with patches, monochrome T-shirts with prints, black leather jackets and bombers with rolled up sleeves — using numerous pieces of this design kit one can put together a lot of interesting looks.

Detsky Mir Group is the largest children’s goods retailer in Russia. The Group includes the nationwide retail chain Detsky Mir, the ELC retail chain, and two online stores (Detsky Mir and ELC). Detsky Mir has 480 supermarket and hypermarket format stores in 178 cities across Russia and Kazakhstan; the ELC retail chain consists of 45 stores (as of end-December 2016). The chain’s total selling space is 596 thousand sq. m. (as of end-December 2016). The Company’s 2015 revenue was RUB 60.5 billion, with net income of RUB 1 billion. Detsky Mir’s principal shareholder is Sistema PJSFC. Websites:,,

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works.  ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.   ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.


Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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