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L'erede Presented New Kids Collection For Four Seasons
October 26, 2017 16:55

A young kids fashion brand presented its collection for four seasons.

Outwear, sweaters, caps, hoodies with #__ and #_ (#I_am_no_sweety) inscriptions highlighted the first part of the show. Next came summer blouses, jumpers and dress in the shades of turquoise, pink and yellow.

Flowers were the main decorative element of the second part of the runway show. As the event finale was a line of party dresses for kids featuring embroidery, flounces, hoops, multilayer skirts and glittering embroidery shaped as swallows and flowers. 

Brand L'erede represents exclusive clothes and accessories for little babies and children until 14 years old. Our brand works in premium children wear market. It came in the Russian market in February, 18, 2015. And in a year a new brand shop was set up in Moscow. Children's clothes are hand made. They are valued for quality and unique  style. That's why our brand name's recognized among little fashion-mongers and has become a standard of elegancy by right. Nowadays, being on the rise our brand offers casual and smart children's clothes and also accessories of all kinds and opens multiple shops in Russia, Commonwealth of Independent States and in foreign countries.

 SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works.  ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.  

‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.


Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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