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Artem Shumov Against AIDS
October 26, 2017 16:54

Designer Artem Shumov works in Shanghai. In the new season, he became a character of MBFW Russia Series; in Fashion Series episode he shared that his first dress, designed and tailored, was for a Barbie doll that belonged to a girl he fell in love at the age of 4. Now Artem Shumov is designer of male wear. 

The show was opened by the red look designed with a special purpose as part of the project Russian Designers against AIDS. The runway filled with Oriental hues, simple shapes and lengthy silhouettes. Everyone took notice of unconventional shirts with open details and jackets worn above the naked torsos of models. Yellow and red socks, signature Shumov's element, were also on the runway. 

 SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works.  ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.  
‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.


Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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