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Spring-Summer Season 2018 By IVKA
December 12, 2017 19:46


(Source: http://mercedesbenzfashionweek.ru)

In Season Spring/Summer 2018 IVKA brand chose to go along with the concept of the brand and presented minimalistic collection. Over-size garments, complexly cut and tailored, were in the basics of the collection. Black and white check rarely highlighted the catwalk on the background of mono-colored attire. The collection featured numerous midi, mini and maxi dresses, loose flared pants combined with a basque, two-piece suits with shorts and maxi skirts. The employed color palette focused on black, green, creamy, powder, mustard brown and white. DNA of the brand is minimalism, complex cut, unbelievable combinations of colors and textures.

International name IVKA, which may be equally well pronounced in various languages, in fact denotes a conceptual brand of European level. Articles of clothing created by the designer and brand founder Anastasia Gassi are both elegant and full of revolt and rocker spirit. Formerly, Russian designers rarely managed to combine complicated architectural cutting-out with highest-level textiles and most advanced fashion trends. But now the situation changed.

 Anastasia Gassi was graduated from London Central Saint Martins University of Arts. Anastasia started her career as modern artist working in the genre of “abstract expressionism”. Having been inspirited by world travels and new people, she continued her artistic way as creative director of a fashion brand – and thus gave birth to brand IVKA, unique in Russian fashion.

 The brand’s DNA is composed of minimalism, complicated cutting-out, paradoxical compositions of colors and textures, absence of usual size series, and androgynousness. Conceptual approach to generation of dress allows the brand founder to work at the border between high fashion and contemporary art. Results of the Anastasia Gassi’s activities are collection articles destined to become decoration of a most high-class wardrobe.

 What is IVKA? Firstly, it is architectural cutting-out, which introduces abstraction into the cloths. Then, it is minimalism expressed by use of deep obscure shades and full absence of furniture. Androgynousness referring to the front-line quests of contemporary artists effaces the boundaries, which formerly seemed to be unshakable. Spirit of revolt mixed with good portion of smartness. And with all this – total absence of the “glamour” visions, which are so typical of Russian fashion. Brand IVKA addresses independent and stylish women, who have an eye for contemporary art, fashion and actuality. Absence of size series implies that owner of IVKA articles possesses zest for experiments and ability to wear oversize articles of complicated cutting out. Apart from other things, one should highlight the brand’s highest quality corresponding to European premium-class standards: all textiles are bought from France and Italy, while technological process of manufacture of the products is at all stages strictly controlled by the brand owner. All IVKA models are produced in quantities not exceeding five pieces, what allows to call them actually exclusive.

 With such inputs, it is not surprising that those who first turned attention to the brand were Moscow conceptual shops known by metropolitan public for their scrupulous selectivity: AIZEL, UK STYLE.

 IVKA’s ideal heroine is woman, who nonchalantly breaks common rules and follows her own laws.  IVKA provides those, who feel in themselves enough bravery for extravagancy and intellectual smartness, with maximum possibilities to express themselves: due balance between conceptuality and comfort, artful work with the silhouette and European quality of performance make IVKA favorite brand of creative and bohemian elite.

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works.  ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.  

‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.


Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia IVKA    

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