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Spring-Summer Season 2018 By Igor Gulyaev
December 8, 2017 19:46

Igor Gulyaev's brand demonstrated the trends of the fall fashion week in the spirit of elegant perfectionism. Classic models of skirts, dresses, blouses and trenches in black, eggplant black, pale-pink and grey were well balanced with fringe, feathers and fur underlining brand's identity. Among the highlights were transparent culottes with beads and black turn-ups, grey sequin dress with organza flounces on the hem, fur double-colored (grey and powder) manteua atop the silk blouse and transparent pencil skirt with patch pockets. Black and white stripe and female silhouettes were employed as prints. Every look was complimented with a headwear designed in signature style of the Fashion House. Accessories featured cigarette holders, fur bags and capes, neck scarves, large necklaces with feathers and spheres; along with colored dense and mesh tights, leather over-the-knee boots and spike heels. Audience of the fashion show could enjoy the surroundings of silent cinema: models showcased clothing playfully dancing while guys in mono-colored pants and turtle-neck tops admired girls' beauty. After models walked final runway, guests of MBFW Russia were invited to the catwalk to take part in the silent cinema from the Fashion House IGOR GULYAEV.

Fashion House IGOR GULYAEV was founded in 2009, when it created a debut collection Igor Gulyaev. To create their own brand, the designer came thoroughly, having 18 years of experience in the fur industry, which determined the success of the brand.

First the Igor Gulyaev show caused a great resonance, a specialized international press began to call him an innovator in the field of fur fashion and designer's career began to develop rapidly. Specialists fashion industry has focused on the collection of fashion designer, noted for his unique artistic look and a high level of performance. In 2010-2011 Igor Gulyaev becomes the winner of numerous awards: "designer of the year", "Best fur designer", "contribution to the development of the Russian fashion industry", "international breakthrough", "the Best Fur Brand", "Russian name fur couture". In the same period, the designer shows are held in Russia on the major fashion weeks in Moscow and St. Petersburg, as well as abroad - in Kazakhstan, Slovakia, the USA and France. In March 2011 Igor Gulyaev invite Week on Milan-MIFUR Fur fashion, where he became the first Russian designer who took part in the gala show among the tops in the world of fur fashion. Next year this story is repeated successfully!

Meanwhile Igor Gulyaev continues to explore new horizons. Fashion designer goes beyond purely fur production and begins production of all-season women's collections Pret-a-porte de Luxe, as the autumn-winter and spring-summer. Igor Gulyaev also becoming a guest designer of famous French brand Guy Laroche, for whom it has been two years creates a capsule collection of fur products. In addition, the Fashion house Igor Gulyaev been designing wedding and evening dresses (Igor Gulyaev Exclusive), their own children's line (Igor Gulyaev for Kids), accessories (Igor Gulyaev Aseag) and single pieces for the house (Igor Gulyaev HOME). Based on the philosophy of the brand IGOR GULYAEV is exceptional perfectionism that is present in everything: from finding fresh creative ideas and selecting the best materials to strictly control the quality of the items. All production facilities of the Fashion House are concentrated in St. Petersburg – in the historical centre of St. Petersburg, on Vasilievsky island. That is where by designer best specialists of the fashion industry create a unique model of seasonal collections.

Now Igor Gulyaev's products can be seen and purchased in several countries. Apparel Igor Gulyaev adorns the wardrobes of the world's celebrities Ornella Mutti, Montserrat Caballe, Lara Fabian, Goldie hawn, and many Russian stars – Alla Pugacheva, Philip Kirkorov, Nikolai Baskov, Natasha Koroleva, Yana Rudkovskaya, Lera Kudryavtseva and many others. In dresses by Igor Gulyaev stars appear on the most important social events: the annual ceremony of music awards shows and red carpets. In 2013 in the heart of Moscow, a stone's throw from the Kremlin Nikolskaya street opened flagship IGOR GULYAEV. Gala evening for the occasion gathered a large number of brand fans and celebrity friends of the designer

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works.  ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.  

‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.


Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia Igor Gulyaev    

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