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Firdaws Fashion Show In Zaryadye
December 12, 2017 23:10


October 24 witnessed  Firdaws show in Zaryadye Park; every fashion show of this brand turns into spectacular event and this year it was hosted by the venue at Zaryadye Park.

In the new season, the brand traditionally demonstrated a beautiful fusion of innovations and elegant classics. The futuristic vaults saw Ayshat Kadyrova showcasing her vision of the new season: ice-blue colors interchanged with warm pastel, while spectacular wedding attire gave way to trendy casual dresses adorned with handmade embroidery and refined details.

By the way, Ayshat Kadyrova was inspired by the beauty of her home Chechen region, especially by Kezenoi-Am lake when designing the collection.

Fashion House "Firdaws" started its work in 2009 in Grozny city under the direction of wife of the Head of Chechen Republic. The opening ceremony was attended by famous fashion figures, including the Italian couturier Roberto Cavalli and Russian designer Vyachestlav Zaytsev. The first fashion show named as "Imperator's flowers" was at the end of year 2009 during the Moscow Fashion Week. The next fashion collection called "In Paradise" was displayed to public in 2010. Later in 2012 Fashion House "Firdaws" demonstrated its new fashion collection called "Lady of Chechnya" in Dubai, UAE. The spring-summer collection of the following year that was showed at "Volvo" Fashion Week got named as "Lady of Firdaws". In 2014 the Fashion Show that was organized due to the opening of the Firdaws Grand Hall was attended by the designers Valentino, Zuhair Murad, Igor Chapurin and Valentin Yudashkin. At the beginning of the year 2016 there was a Fashion Show named "For you", organized due to the new Head of Fashion House "Fridaws" - Aishat Kadyrova in Grozny city.

In such a short period of time she invented a new collection in national style and the first perfume named "Firdaws". The show and presentation of the mentioned was on the 1st of March, 2017 in Grozny. It was one of the brightest event of the brand's history. The event was attended by such famous celebrities as Stefano Ricci with family and Y. Rudkovskaya, the singer Nyusha, A. Hilkevich, famous Russian designer U. Sergeenko and the master of ceremonies of Fashion TV - Katya Guseyeva, as well as fashion critics and bloggers from different cities of Russia.

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works.  ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season. 

‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.


Author: Anna Dorozhkina


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