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Bezgraniz outure ('Fashion without Boundaries') - Spring-Summer 2018
January 7, 2018 00:00


(Source: http://mercedesbenzfashionweek.ru)
The MBFW Russia presented an inclusive fashion show by Yanina Urusova and Tobias Reisner's Bezgraniz outure ('Fashion without Boundaries').

The catwalk featured physically challenged models that have active social and creative life. Among them were Miss Wheelchair World 2013 Ksenia Bezuglova and the Russian champion in break dance and the first Russian KIB athletics champion of 2017, Evgeny Smirnov.

The name of the collection is Dress for Success, as it showcases specialized office clothing. The backbone of the collection featured pants with creases, shirts and jackets. All garments are designed taking into account the necessities of the people with disabilities.

The collection was created with the British Higher School of Art & Design.

In 2010, Bezgraniz CoutureTM (Fashion without Borders) was founded by Janina Urussowa and Tobias Reisner. The project promotes the creation of high-end design for the new emerging market: customers with disabilities. Via collaborations with Russian and international designers, the organization of educational programs and new cultural initiatives, the project wants not only to create innovative fashion products, but also to rebrand disability itself: to change the way people with disabilities perceive themselves and are perceived by others. The motto of the project is “Changing the world of fashion – we change the world”. In 2014, Bezgraniz Couture was the first brand in the world to present functional and stylish collections for people with disabilities on a catwalk at Mercedes-Benz Fashion Week Russia.

 

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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