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Mercedes-Benz Fashion Week Russia: Generation X, Y, Z
March 5, 2018 12:45


(Source: https://fashionunited.ru/novostee/moda)
OVER 100 DESIGNERS 
 
March 10-14: Central Exhibition Venue Manage will showcase collections from over 100 Russian and international designers. Among the names to be featured in fashion shows and presentations are: SLAVA ZAITSEV, Artem Shumov, Dokuchaeva, N.LEGENDA, YASYA MINOCHKINA, IVKA, Julia Dalakian, KETIone, ALEXANDR ROGOV, IGOR GULYAEV and many others.  Designers from South Africa, Georgia and Kazakhstan will also present their collections.
 
NEW NAMES
 
This season Mercedes-Benz Fashion Week Russia will welcome collections from such newcomers as ARUT MSCW, MERE, NASTYA NEKRASOVA, Mursak, graduates of REBEL SCHOOL and others.
 
SLAVA ZAITSEV'S ANNIVERSARY
 
Soviet and Russian artist and designer, graphic illustrator and painter stainer, teacher and Professor will open MBFW Russia on March 10 with a special retrospective fashion show devoted to his 80th anniversary. 
 
FASHION FUTURUM
 
As part of the project on developing the road map FashionNet Russian Fashion Council and Skolkovo Foundation carried out the first business accelerator for young designers in autumn 2017 – Fashion Futurum Accelerator. The winner, Snezhana Paderina, will show her 'multimedia' collection at the coming Mercedes-Benz Fashion Week Russia. Snezhana's collections features integrated decorative and functional elements of biodegradable plastic printed on 3D printers.
 
Fashion Futurum Accelerator will take place on March 11-15 and will include intensive educational program for beginning designers, will introduce latest trends in fashion industry to the participants. The program features workshops from international experts, successful entrepreneurs from fashion industry, embraces such aspects as new technologies, digital economics, financial and legal issues, modern sales and promotion tools.
 
The best projects of the program will be awarded with opportunity to attend a 6-month acceleration program of Fashion Futurum, practical training and workshops in offices and production facilities of companies-partners, participation in Mercedes-Benz Fashion Week Russia in October.
 
VR/AR Technologies
 
MBFW Russia and 3DCap created the first in Russia fashion lookbook in Virtual and Augmented Reality. The result of the joint work will be presented at Mercedes-Benz Fashion Week Russia.

Mercedes-Benz Fashion Week Russia


It has been over thirty seasons and fifteen years that Mercedes-Benz Fashion Week Russia is operating in Russia.  During all these years Russian fashion industry gave the world a whole bunch of fashion stars. It was to a large extent MBFW Russia that was the first to set the professional directions and rules in the Russian fashion environment. A series of seasonal fashion shows of Russian designers which Artefact Agency (owner of Mercedes-Benz Fashion Week Russia and Russian Fashion Week) started doing in 1999, became the new milestone in Russian fashion world. Since then the Fashion Week has changed several names – from the local brand Russian Pret-a-porte Fashion Week to the national Russian Fashion Week, finally changing the name to the global one - Mercedes-Benz Fashion Week Russia. Recent years the permanent venue of Mercedes-Benz Fashion Week Russia has become Central Manezh. However Russian fashion is no longer restricted even by the walls of Manezh, anyone can see live broadcasts from the runway of Mercedes-Benz Fashion Week Russia and enjoy new collections from Russian designers online from any place of the world.

The main reference points of Fashion Week remained former - to look for new names, give to designers new opportunities,  propagandize the Russian fashion within the country and beyond its limits. 

Since establishment of the Fashion Week, over 400 designers and brands have been demonstrated on the runway. Among all-time participants of Mercedes-Benz Fashion Week Russia are the best names of the Russian fashion such as Slava Zaitsev, Alena Akhmadullina, Dasha Gauser, VIVA VOX, Julia Dalakian, Julia Nikolaeva, Laroom, PIROSMANI BY JENYA MALYGINA and many others. Mercedes-Benz Fashion Week Russia offers convenient, clear and familiar format welcoming foreign designers, buyers and mass media. The largest fashion event in Eastern Europe attracts international well-known brands including Vivienne Westwood, JC de Castelbajac, COSTUME NATIONAL, Frankie Morello, Julien Macdonald, Francesco Smalto, Jeremy Scott. At different times, guests of Mercedes-Benz Fashion Week Russia were top models, members of royal houses, major characters of the world fashion, movie stars, well-known Russian and international bloggers, best personalities of the world fashion magazines. In the first rows one could spot Prince Andrew, Duke of York, Her Highness Sirivannavari Nariratana – Princess of Thailand, Karolina Kurkowa, Joan Smalls, Jessica Stam, Steven Seagal, Boy George, Ornella Muti, Boris Becker, Miss Universe Olivia Culpo and many other. Meanwhile legendary Jean-Charles de Castelbajac dedicated one of his pictures to Russian Fashion Week.


 
 




Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia Russian designers Russian fashion buy Russian designers fashion futurum 

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