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Mercedes-Benz Fashion Week Russia: Generation X, Y, Z
March 5, 2018 12:45

March 10-14: Central Exhibition Venue Manage will showcase collections from over 100 Russian and international designers. Among the names to be featured in fashion shows and presentations are: SLAVA ZAITSEV, Artem Shumov, Dokuchaeva, N.LEGENDA, YASYA MINOCHKINA, IVKA, Julia Dalakian, KETIone, ALEXANDR ROGOV, IGOR GULYAEV and many others.  Designers from South Africa, Georgia and Kazakhstan will also present their collections.
This season Mercedes-Benz Fashion Week Russia will welcome collections from such newcomers as ARUT MSCW, MERE, NASTYA NEKRASOVA, Mursak, graduates of REBEL SCHOOL and others.
Soviet and Russian artist and designer, graphic illustrator and painter stainer, teacher and Professor will open MBFW Russia on March 10 with a special retrospective fashion show devoted to his 80th anniversary. 
As part of the project on developing the road map FashionNet Russian Fashion Council and Skolkovo Foundation carried out the first business accelerator for young designers in autumn 2017 – Fashion Futurum Accelerator. The winner, Snezhana Paderina, will show her 'multimedia' collection at the coming Mercedes-Benz Fashion Week Russia. Snezhana's collections features integrated decorative and functional elements of biodegradable plastic printed on 3D printers.
Fashion Futurum Accelerator will take place on March 11-15 and will include intensive educational program for beginning designers, will introduce latest trends in fashion industry to the participants. The program features workshops from international experts, successful entrepreneurs from fashion industry, embraces such aspects as new technologies, digital economics, financial and legal issues, modern sales and promotion tools.
The best projects of the program will be awarded with opportunity to attend a 6-month acceleration program of Fashion Futurum, practical training and workshops in offices and production facilities of companies-partners, participation in Mercedes-Benz Fashion Week Russia in October.
VR/AR Technologies
MBFW Russia and 3DCap created the first in Russia fashion lookbook in Virtual and Augmented Reality. The result of the joint work will be presented at Mercedes-Benz Fashion Week Russia.


Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia Russian designers Russian fashion buy Russian designers fashion futurum 

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