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MBFW Russia Presents: ERRE - Special Show from South Africa
March 10, 2018 11:08

The ERRE journey started with  mutual desire of designers Natasha and Carina to develop a brand that caters for woman looking for quality wardrobe staples and investment pieces that can to be worn both on and off duty. Having met while both working as part-time fashion lecturers, and with many years experience in the fashion industry, the mutual vision of developing a “new kind of powerdressing for a new kind of woman” and their combined skills make them a formidable design team.

Between Natasha’s in-depth understanding of bridal and eveningwear and Carina’s experience in tailoring and menswear, they have all the skills necessary to develop womenswear that reinvents the traditional take on femininity without ever becoming menswear for women. ERRE officially launched its first collection, Autumn/Winter 2014, at South African Fashion Week, as part of the Renault New Talent Search Collection. ERRE’s debut collection set the tone with beautifully structured and tailored pieces that absolutely celebrate the female form. 

Their showstopper dress in this collection was one of this year’s Design Indaba’s Most Beautiful Object in South Africa. ERRE (pronounced “air") proposes a new type of power-dressing that celebrates the confident side of being feminine rather than mimicking its Eighties version of shoulder pads and overtly masculine tailoring.

The ERRE woman is a style-savvy and sophisticated career woman, who needs a flexible wardrobe that effortlessly meets the needs of her multifaceted lifestyle, by giving her a high-end range of powerful and exquisitely constructed garments.



Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia Erre South Africa fashion   

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