Add to favorite
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

MBFW Russia Presents: ERRE - Special Show from South Africa
March 10, 2018 11:08

The ERRE journey started with  mutual desire of designers Natasha and Carina to develop a brand that caters for woman looking for quality wardrobe staples and investment pieces that can to be worn both on and off duty. Having met while both working as part-time fashion lecturers, and with many years experience in the fashion industry, the mutual vision of developing a “new kind of powerdressing for a new kind of woman” and their combined skills make them a formidable design team.

Between Natasha’s in-depth understanding of bridal and eveningwear and Carina’s experience in tailoring and menswear, they have all the skills necessary to develop womenswear that reinvents the traditional take on femininity without ever becoming menswear for women. ERRE officially launched its first collection, Autumn/Winter 2014, at South African Fashion Week, as part of the Renault New Talent Search Collection. ERRE’s debut collection set the tone with beautifully structured and tailored pieces that absolutely celebrate the female form. 

Their showstopper dress in this collection was one of this year’s Design Indaba’s Most Beautiful Object in South Africa. ERRE (pronounced “air") proposes a new type of power-dressing that celebrates the confident side of being feminine rather than mimicking its Eighties version of shoulder pads and overtly masculine tailoring.

The ERRE woman is a style-savvy and sophisticated career woman, who needs a flexible wardrobe that effortlessly meets the needs of her multifaceted lifestyle, by giving her a high-end range of powerful and exquisitely constructed garments.



Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia Erre South Africa fashion   

Next Previous

You might also find interesting:

Valentin Yudashkin Fashion Show for Women's Day Kibovskaya And PABLOSKY Invented a Fashion 'Time Machine' Spring-Summer 2017 By Vassa and Co Liza Odinokikh Brand Designed the Capsule Jewellery Collection Together With Handmix How To Decorate a Russian-Themed Dining Room

Comment on our site

RSS   twitter   facebook   submit

Bookmark and Share

search on the map
travel to Russia  Russian theatre  Russian regions  Oleg Divov  Anastasiya Vertinskaya  Russian business  Dark Matter  Elina Bystritskaya  Year of Cinema  Russian fashion  six-seat taxi   Russian tourism  Russian courts  Russian aviation  Russian ballet dancers  Central House of Artist  Russian cities  Ukraine  Moscow  Mercedes-Benz Fashion Week Russia  Russian naval forces  Russia Travel Tips  Public Television  St. Petersburg  London Olympic Games 2012  Choir Singing  Birobidzhan  Red Square  Heroism   hostel  Fabio Capello  Church  Exhibitions in Moscow  Festivals in Moscow  State Duma  Yuri Gagarin  Yandex  fashion designer  satellite  human rights in Russia  Prizes  Russian billionaires  Russian industry  New Films  Song and Dance Ensemble of the Interior Troops   Liberal Democrat Party of Russia  Same-Sex Marriage  Must See Places  Russian Cinema  Yuri Bashmet Winter International Art Festival 

Travel Blogs
Top Traveling Sites