Add to favorite
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

MBFW Russia Presents: ERRE - Special Show from South Africa
March 10, 2018 11:08

The ERRE journey started with  mutual desire of designers Natasha and Carina to develop a brand that caters for woman looking for quality wardrobe staples and investment pieces that can to be worn both on and off duty. Having met while both working as part-time fashion lecturers, and with many years experience in the fashion industry, the mutual vision of developing a “new kind of powerdressing for a new kind of woman” and their combined skills make them a formidable design team.

Between Natasha’s in-depth understanding of bridal and eveningwear and Carina’s experience in tailoring and menswear, they have all the skills necessary to develop womenswear that reinvents the traditional take on femininity without ever becoming menswear for women. ERRE officially launched its first collection, Autumn/Winter 2014, at South African Fashion Week, as part of the Renault New Talent Search Collection. ERRE’s debut collection set the tone with beautifully structured and tailored pieces that absolutely celebrate the female form. 

Their showstopper dress in this collection was one of this year’s Design Indaba’s Most Beautiful Object in South Africa. ERRE (pronounced “air") proposes a new type of power-dressing that celebrates the confident side of being feminine rather than mimicking its Eighties version of shoulder pads and overtly masculine tailoring.

The ERRE woman is a style-savvy and sophisticated career woman, who needs a flexible wardrobe that effortlessly meets the needs of her multifaceted lifestyle, by giving her a high-end range of powerful and exquisitely constructed garments.



Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia Erre South Africa fashion   

Next Previous

You might also find interesting:

#OPENRUSSIANFASHION Flash Mob In Milan New Lookbook From Yasya Minochkina - Spring-Summer 2016 Veronica Kanashevich Brand Mercedes-Benz Fashion Day St. Petersburg Empresses of Russia: Fashion And Style

Comment on our site

RSS   twitter   facebook   submit

Bookmark and Share

search on the map
Fyodor Fedorovsky  Russian churches  Painting  Archeology  mountain cluster  Rock Music  children  Arctic  Russian Cinema  Russian history  Russian International  Exhibitions in Moscow  Russian medicine  Powerhouse Museum  Russian Standard  Defense Industry  Russian Literature  accident  Lyubov Popova  The Bolshot Theatre  Russian holidays  Russian restaurants   international cooperation  Sakhalin  Altai  Russian tourism  Sorcery  unusual Moscow  Mercedes-Benz Fashion Week Russia  Russian business  Andrey Panin  Ushanka  guest author  Architecture Monuments  spa tourism  Russian government  Moscow  Rostov-on-Don  Art Objects  biathlon  Vladivostok  Russian journalists  Russian Schools Sites  Diagnostics  Sheremetyevo  Arkhangelsk  Konigsberg Castle  St. Petersburg  The Romanov Family  Vyacheslav Tarnovetsky 

Travel Blogs
Top Traveling Sites