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FUTURUM MOSCOW. New Generation of Russian Designers
March 14, 2018 09:19


The Russian Fashion Council and the Museum of Fashion present Futurum Moscow, supported by the Museum of Moscow and the Moscow Department of Culture, as the part of Mercedes-Benz Fashion Week Russia. On March 15, young Moscow designers and brands will present their new collections in the Museum of Fashion.

For the first time, the new style of creative shows and new fashion presentations was introduced on October 26, 2017, during Mercedes-Benz Fashion Week Russia, under the auspices of the Moscow Museum of Fashion, and it was highly publicized. This season the number of presentations will double, featuring VERONIKA KALNEUS, Morkovka, Emmy, Cosmologiya, Magnetic Wear, ZHARA, Sei Tu, IMPUGN, G/Os, Roma Uvarov, TONY NECHAEV, NAIDAL, 21dot12, Kirill Mintsev, OTOCYON, Nashe, Volchok, Turbo Yulia, Lady Like Brand, HOVANSKIE, YULIA MAKOGON, Nestor Rotsen, Alexander Erokhin, FAKOSHIMA, MOKUDODO DOUBLEASTUDIO, and Alkhanashvili.

Organized by the Moscow Museum of Fashion and the Museum of Moscow with support of the Moscow Department of Culture, this newly added component to MBFW Russia is the starting point in a long-term project to support emerging talents,” - Huffington Post

“Ultra-trendy designers with specific political commitments, many progressive sporty and streetwear clothes. This is the power coming from the streets, influence of construction works, some VETEMENTS-like atmosphere,” - L`Officiel France

“As the Museum of Fashion, we believe it is critical to support young designers, to let them demonstrate their work. Our country has enormous artistic potential, which is only beginning to unleash in the terms of fashion. I hope Futurum Moscow will become an important ground point for young designers and let them come into the spotlights. And we will be there ready to help and to support them,” — said Oksana Fedorova, Director of the Museum of Fashion.

Buy Russian designers clothes:

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Sultanna Frantsuzova

“There is no doubt that the organizers of this event are future-oriented in every sense of the word. In the end of the Russian Fashion Week emerging designers presented their first collections, and on Day 6 the youngest brands demonstrated their collections. On the catwalk of the Museum of Fashion, where many promising talents had their shows arranged, young brands demonstrated their collections. Emerging designers showed their works both to the fashion industry experts and their colleagues. This is how Moscow encourages self expression and talent development,” – Buzzfeed.

“The Museum of Moscow mirrors all the aspects of the city’s life, acting as a peculiar laboratory of urban investigation. What is happening in the city today will be history tomorrow. We will analyze it and tell the audience about it. Similarly, the fashion of today will become a part of historical heritage and a subject for our exhibition and educational projects. That’s why we try to provide strong support for today’s designers, who are shaping the current appearance of Moscow and its residents,”— said Alina Saprykina, General Director of the Museum of Moscow.

Alexander Shumsky, President of the Russian Fashion Council: “New names are the hottest trend among millennials today. Small brands have become a driving force of the large economy. There are over 3,000 young brands only in the base of the Russian Fashion Council. A single emerging brand is unlikely to attract as many experts at once in case of an individual show. Futurum Moscow is the only modern platform where the Russian and international fashion representative can see new brands.”

You can attend the event on March 15, from 2 p.m. to 22 p.m.

As a part of FUTURUM MOSCOW project, the Museum of Moscow will present casual wear to speak of the Russian history through the 20th century. There are a dark-violet trendy overcoat made in Lyon – a confession of love for the French fashion of the early 20th century, corset-free dresses dating back to World War 1 and revolution, declaring the ease of movement. There are postwar crepe-de-chine dresses with short flying sleeves of the 50-ies, bright dresses of the ‘defrosting’ period, as well as renowned wide-shouldered jackets of the 90-ies. The exposition will tell about the urban fashion in Russia and the USSR, providing a historic foreword for the FUTURUM MOSCOW project.

Specially for FUTURUM MOSCOW, held on March 15, the ARTIS Project has arranged a unique exposition on the urbanism aesthetics. The concept of the ARTIS Project, established by Anastasia Potanina with the view to promote contemporary art, is accordant with the one of Mercedes Benz Fashion Week Russia, which strives to show the audience new dimensions of the life style, making beauty a fact of their everyday life.

On March 15, ARTIS will present the works of Nikolay Onischenko, an artist. Nikolay is a permanent participant of the biennales for contemporary art, his works stored in the Russian Museum, and his personal exhibitions held, in particular, in the Moscow Manezhe and ArtPlay.

The artist will present a series of his works featuring constructivist buildings of the Avant-garde era. Rigorous and laconic shapes create exceptional harmony here, and unexpected geometric objects infiltrating in the paintings sideline the everyday landscapes and offer new vision to the audience.

To surprise its guests the ARTIS Project has prepared a performance of Alexey Mednoy, a well-known street-art artist, who is remarkable for his original method. His works are mosaic compositions that look like made of colorful glass fragments, referring to the tradition of modernist artists. The diversity of the modern world is the keynote of Mednoy’s work. Right in front of the audience the artist is going to create his marvelous works of art, inspired by the beauty of the city.

 Time: March 15, Thursday
Place: Zubovsky Boulevard, 2, the Museum of Moscow, Proviant Warehouses, Block 2
The Museum of Moscow was founded in 1896. This is a modern museum, exhibition, educational and cultural center. It is among TOP-5 of the most visited Moscow museums. The Museum is dedicated to the city and its residents. On the one hand, it preserves its past, and on the other hand, it tells the visitors about the most important and outstanding up-to-date events of Moscow. The Museum’s collection is one of the largest in Russia and contains over a million of artefacts. The Museum of Moscow is the main platform of the same-name museum facility, uniting the lecture hall, the child center, the city tour bureau, the center of documental films, and several affiliates: the Moscow Museum of Archaeology, the Old English Court, the Gyliarovsky’s Center, the Lefortovo History Museum, and the Vlakhernskoye-Kuzminki Estate.
The Museum of Fashion was established in Moscow in 2007 as the 1st Russian museum to study and popularize history of fashion as a cultural phenomenon.
The Museum collection includes dresses, suites, headwear, accessories, and footwear dated the late 19th to the 20th century, amounting to over 2,000 exhibits from Russia, Western Europe, the USA, multiple original and no-name objects, both mass production and unique. In particular, the Museum has the dress by Charles Frederick Worth, the founder of the high fashion syndicate in Paris; the dress of the Redfern fashion house, which is believed to be one of the 1st brands to produce top class sportswear; and many more objects made by the internationally reputed brands. The Museum is actively collecting things and clothes of the Soviet period. The exhibition hall of the Museum of Fashion is in the Gostiny Dvor. On a regular basis, the Museum holds lectures, tours, and workshops for children and adults.
Mercedes-Benz Fashion Week Russia — The Russian Fashion Council holds Mercedes-Benz Fashion Week Russia, the fashion event of key importance in Russia and Eastern Europe. Since the year of 2000, the Fashion Week is arranged twice a year, in March and in October. Every season the event is participated by over 70 designers and attended by about 50,000 visitors, in particular, buyers, journalists, and fashion experts.

Sultanna Frantsuzova

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia Fashion Futurum Russian fashion buy Russian designers  

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