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AIZEL.RU Internet Store and Mercedes-Benz Fashion Week Russia Announce Strategic Partnership
March 10, 2018 15:22


(Source: http://mercedesbenzfashionweek.ru)
AIZEL.RU Internet Store and Mercedes-Benz Fashion Week Russia join their efforts to support emerging Russian designers. Starting from March 10, 2018, AIZEL.RU will become the main platform for sales of local brands, presented at the shows of the key fashion event this spring.

“This project has no equivalents in the local fashion retail market. Over 100 emerging Russian designers will get a chance of being presented at our Internet site. We are proud to help Russian designers come to notice both in our country and abroad,” said Aizel Trudel, co-founder and member of the Directors’ Board of AIZEL.RU Internet Store.

“Aizel Trudel has long been cooperating with dozens of Russian designers. However, giving hundreds of new designers a chance of getting through, Aizel.ru will become a largest RuNet-based platform across the globe to present Russian fashion. Working online implies specific efforts and skills, and that is why to a certain extent we believe our cooperation to be an education project for emerging designers, for whom Internet should become a key channel of promotion,” said Alexander Shumsky, Executive President of the Russian Fashion Council and Mercedes-Benz Fashion Week Russia.

Moreover, the team of AIZEL.RU is ready to support the brands with its expertise in the fashion e-commerce sphere. Thereby, the marketplace will help the designers with professional shooting of their collections, PR- and SMM-promotion, and will offer support right after they enter the platform and while they use it. The Service Department at AIZEL.RU working with Russian and foreign buyers will help the brands solve all the possible challenges. Even the brands that haven’t been on the online sales will be able to join the project.

AIZEL.RU Internet Store has been working for over 6 years It is a Russian Internet platform established at the expense of its founders, without any western investments. The store’s mission is to promote Russian fashion and design both in Russia and abroad.

AIZEL.RU is the first Russian fashion marketplace, a member of AIZEL Group, an Internet store selling clothes and shoes for women, men and children, as well as accessories and cosmetics of the top global brands. This unique totally Russian fashion project in the online-retail sphere has been operated for over 17 years. Today, we present over 700 both Russian and foreign brands of women, men and children wear, as well as accessories and beauty products. AIZEL.ru presents fashion trends in both the premium luxury category and in a more affordable segment, and offers brands popular among progressive youth, too. In particular, the store features such brands as Gucci, Burberry, Valentino, Dolce & Gabbana, Balenciaga, Alexander McQueen, Stella McCartney, Christian Louboutin, Etro, Marc Jacobs, Victoria Beckham, Agent Provocateur, Proenza Schouler, 21, Comme des Garcons, Charlotte Olympia, Rochas, Erdem, Aquazzura, Acne Studios, Simone Rocha, Christopher Kane, Alexander Wang, Rick Owens, Isabel Marant, Delpozo, Haider Ackermann, Nina Ricci, Roland Mouret, ARTEM KRIVDA, Arkk, 51PERCENT, and many more. Aizel Trudel has established the store in 2011.

AIZEL Moscow Boutique with the area of 600 m2 is located in Moscow, Stoleshnikov Lane, 10/3. It was here that Moscow customers were first presented the brands like Delpozo, Marc Jacobs, Stella McCartney, Proenza Schouler, Alessandra Rich, Roland Mouret, Victoria Beckham, and others. In 17 years since its opening, the Boutique has served accomplished business-ladies, IT-girls, key tabloids representatives, show business starts, and political elite representatives. Founded in 2002 by Aizel Trudel, the Boutique is a part of AIZEL Group.

History of AIZEL Group starts with the opening of the conceptually AIZEL Moscow Boutique in early 2000-ies, when the Russian fashion industry was only arising. It was followed by establishing AIZEL.RU, one of the most prosperous and fashionable Internet stores of today. Now, AIZEL.RU presents over 700 brands of clothes, shoes, and accessories, and offers delivery to over 16 thousand cities of Russia and CIS. Moreover, the company is the exclusive representative and distributor of Christian Louboutin, Charlotte Olympia, Aquazzura, Agent Provocateur, Bonpoint, and Maison Ladurée.

Mercedes-Benz Fashion Week Russia


It has been over thirty seasons and fifteen years that Mercedes-Benz Fashion Week Russia is operating in Russia.  During all these years Russian fashion industry gave the world a whole bunch of fashion stars. It was to a large extent MBFW Russia that was the first to set the professional directions and rules in the Russian fashion environment. A series of seasonal fashion shows of Russian designers which Artefact Agency (owner of Mercedes-Benz Fashion Week Russia and Russian Fashion Week) started doing in 1999, became the new milestone in Russian fashion world. Since then the Fashion Week has changed several names – from the local brand Russian Pret-a-porte Fashion Week to the national Russian Fashion Week, finally changing the name to the global one - Mercedes-Benz Fashion Week Russia. Recent years the permanent venue of Mercedes-Benz Fashion Week Russia has become Central Manezh. However Russian fashion is no longer restricted even by the walls of Manezh, anyone can see live broadcasts from the runway of Mercedes-Benz Fashion Week Russia and enjoy new collections from Russian designers online from any place of the world.

The main reference points of Fashion Week remained former - to look for new names, give to designers new opportunities,  propagandize the Russian fashion within the country and beyond its limits. 

Since establishment of the Fashion Week, over 400 designers and brands have been demonstrated on the runway. Among all-time participants of Mercedes-Benz Fashion Week Russia are the best names of the Russian fashion such as Slava Zaitsev, Alena Akhmadullina, Dasha Gauser, VIVA VOX, Julia Dalakian, Julia Nikolaeva, Laroom, PIROSMANI BY JENYA MALYGINA and many others. Mercedes-Benz Fashion Week Russia offers convenient, clear and familiar format welcoming foreign designers, buyers and mass media. The largest fashion event in Eastern Europe attracts international well-known brands including Vivienne Westwood, JC de Castelbajac, COSTUME NATIONAL, Frankie Morello, Julien Macdonald, Francesco Smalto, Jeremy Scott. At different times, guests of Mercedes-Benz Fashion Week Russia were top models, members of royal houses, major characters of the world fashion, movie stars, well-known Russian and international bloggers, best personalities of the world fashion magazines. In the first rows one could spot Prince Andrew, Duke of York, Her Highness Sirivannavari Nariratana – Princess of Thailand, Karolina Kurkowa, Joan Smalls, Jessica Stam, Steven Seagal, Boy George, Ornella Muti, Boris Becker, Miss Universe Olivia Culpo and many other. Meanwhile legendary Jean-Charles de Castelbajac dedicated one of his pictures to Russian Fashion Week.

12storeez

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia Fashion Futurum Russian fashion buy Russian designers  

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