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10 Young Brands, Winners of the New Names in Design-2018 Awards by Magazine
March 18, 2018 15:21


To take part in the contest, designers from all over Russia sent their complete look-books to be considered by the Expert Board, including the Russian Fashion Council. The show turned out to be a genuine performance, with live music and true emotions, and real characters. 

LIZURá. The New Classic presented wearable epatage: black color, natural flowers, transparent organza, and singer Shura Kuznetsova in the lead. The most remarkable pieces were silvery knee-high boots, a velvet asymmetric zip leather jacket, and transparent net pants. Well, plenty of transparent things there. 

ALKHANASHVILI. Make Him Listen To His Heart presented a menswear collection in cold shades of blue and grey. Overcoats and jackets worn next to skin, overalls, and tied up sashes. This is a story of every person having the right to look on the outside just as he feels inside, no matter all the social condemnation and disapproval. The show was opened by an actor of the Alexandrinsky Theatre. 

404 NOT FOUND. Will Moscow believe tears today? – In its Autumn/winter 2018/19 collection, the brand queries the character of the ‘Moscow Doesn’t Believe in Tears’ film.  The show started with appearance of the “violet queen”. Epatage and tattooed bodies were there. The jacket-like mantle, its top cut down to the shoulders, a fur-lined coat, flowers in hands of the models, casually messed up braids and odd earrings made of feathers and furry balls that 10 years ago were used as pendants for flip phones.

Esenina. Kurazhi – “Dress up to turn every place into a party.” Festive hairstyles in the truest sense of this word. Collections of bright headwear, feathers, a butterfly net, a male model in a dress, his high-heels hanging down from his neck as a boa. Eyes covered with a blindfold reminding of a typical Soviet floor-lamp, with eyes and mouth kissing appliqué, though. The show was opened by Andrew Gordon, a basketball player for Zenit.

Roma Sharuk. Sharuk - the fashion show started with a model doing a cartwheel along the catwalk. Highlights of the collection - loose satin night-gown dresses, grey loose coat, frill sleeves like Pierrot wore in the old Soviet film the Golden Key, black corset.  The designer used daring combination of pastel colors with items featuring underground style and presentation. 

Fashion Icon. Soul is the winner of Internet voting. Despite the fact that Katya Ivanchikova IOWA was the headliner of the show, models walked the runway to the background of electronic music hit of last fall - rockstar. The catwalk was full of floral prints, coats, headwear made of caracul, some ethnic elements and dresses with 18th century vibes. 

Forest Demons by Vlad Martynenkov and MARTYNENKOV design displayed Chinese themes along with red and black colors. The show featured jumpsuits with a somewhat anatomic print, red metal coated knee-boots, dress with naked breasts, huge steel earrings and even grass in the ears.  The designer was inspired by forest and a bold woman who easily survive there. 

Volshebova.#pinkogram was a manifest of the pink: pink total looks, pink hair, pink feathers and pink boys. Adolescent style on brutal personalities. Cable-net knitting, faux fur, puffer jackets and satin ribbons as furnishing elements.

RomaUvarovDesign is about combination of simple white items and underground. Vinyl skirt looking a like a X-ray image, transparent bags, colorful pockets on deliberately flared shirts, hoodies with signs. Details gathered on the surface of white clothes like on a canvas establish the collection.

VANYA BORISOVNA. Kendo and Pokras Lampas showcased Vetements inspired collection. The items were oversized, featured Japanese attributes, checked jackets, everything looked huge and extremely trendy. Colors of the collection are red, black and white. Primary decoration element - painting and Oriental characters from Pokras Lampas. 



Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia Fashion Futurum Russian fashion buy Russian designers  

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