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Futuristic Streetwear by Shumov
April 1, 2018 11:31


(Source: http://mercedesbenzfashionweek.ru)
Shumov was hand-picked from a group of young designers by the Russian government in 2016 to get a grant to participate in that year’s Moscow Fashion Week and has since appeared at London Fashion Week and in collaborations with Mariinsky theatre.

The Saint-Petersburg-born, China-based designer was inspired, by his own admission, by the culture and dress of Beijing, and it was extremely evident in the anime-meets-Chinese national dress looks he showed us today.
 
 A Japanese remix from the soundtrack of “Ghost in the Shell” intermixed with gangsta rap set the stage for the collection. Young men in what could only be described as futuristic streetwear - coats and skirts, jackets shaped like vests and vests shaped like pullovers, trenchcoats in acid colors and straight-acting suits with exotic appliques on the back gave an overall playful and subversive impression. Or maybe it was because of the models’ long chinese braids and Joker-goes-to-Wall-Street facepaints. An incredible vision of a Pan-Asian future world and a perfect finale to the day’s shows.
 


 Mercedes-Benz Fashion Week Russia


It has been over thirty seasons and fifteen years that Mercedes-Benz Fashion Week Russia is operating in Russia.  During all these years Russian fashion industry gave the world a whole bunch of fashion stars. It was to a large extent MBFW Russia that was the first to set the professional directions and rules in the Russian fashion environment. A series of seasonal fashion shows of Russian designers which Artefact Agency (owner of Mercedes-Benz Fashion Week Russia and Russian Fashion Week) started doing in 1999, became the new milestone in Russian fashion world. Since then the Fashion Week has changed several names – from the local brand Russian Pret-a-porte Fashion Week to the national Russian Fashion Week, finally changing the name to the global one - Mercedes-Benz Fashion Week Russia. Recent years the permanent venue of Mercedes-Benz Fashion Week Russia has become Central Manezh. However Russian fashion is no longer restricted even by the walls of Manezh, anyone can see live broadcasts from the runway of Mercedes-Benz Fashion Week Russia and enjoy new collections from Russian designers online from any place of the world.

The main reference points of Fashion Week remained former - to look for new names, give to designers new opportunities,  propagandize the Russian fashion within the country and beyond its limits. 

Since establishment of the Fashion Week, over 400 designers and brands have been demonstrated on the runway. Among all-time participants of Mercedes-Benz Fashion Week Russia are the best names of the Russian fashion such as Slava Zaitsev, Alena Akhmadullina, Dasha Gauser, VIVA VOX, Julia Dalakian, Julia Nikolaeva, Laroom, PIROSMANI BY JENYA MALYGINA and many others. Mercedes-Benz Fashion Week Russia offers convenient, clear and familiar format welcoming foreign designers, buyers and mass media. The largest fashion event in Eastern Europe attracts international well-known brands including Vivienne Westwood, JC de Castelbajac, COSTUME NATIONAL, Frankie Morello, Julien Macdonald, Francesco Smalto, Jeremy Scott. At different times, guests of Mercedes-Benz Fashion Week Russia were top models, members of royal houses, major characters of the world fashion, movie stars, well-known Russian and international bloggers, best personalities of the world fashion magazines. In the first rows one could spot Prince Andrew, Duke of York, Her Highness Sirivannavari Nariratana – Princess of Thailand, Karolina Kurkowa, Joan Smalls, Jessica Stam, Steven Seagal, Boy George, Ornella Muti, Boris Becker, Miss Universe Olivia Culpo and many other. Meanwhile legendary Jean-Charles de Castelbajac dedicated one of his pictures to Russian Fashion Week.

Russia-IC is a media partner of Mercedes-Benz Fashion Week Russia.

 

Sultanna Frantsuzova


Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia Fashion Futurum Russian fashion buy Russian designers  

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