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Eco-friendly Fashion in Russia
September 24, 2019 09:50

On October 20, 2019, the Museum of Moscow will host an exhibition-presentation of young designers and artists FUTURUM MOSCOW. The event is held by the National Fashion Chamber with the support of the Moscow Museum and the Fashion Museum.  Five Moscow brands will showcase collections tailored to the current requirements of green fashion. Paying particular attention to the existing global problems of environmental pollution, designers used recycled materials and non-waste production in their projects.

The designer of the brand RAKSHAMASHA by Marria Roslova uses recycled banners, nets and other plastic materials when creating clothes and accessories. A green approach is at the heart of the brand’s policy. Man and nature should coexist in harmony - this idea accompanies the entire process of creating models: from sketches to the lifetime of clothes. Marria Roslova uses non-waste production, and her accessories do not require washing or dry cleaning.

Cruise clothing brand LALA LAGUNA manufactures swimwear and accessories from recycled plastic. Capsules are available throughout the year, regardless of the season. Designer Evgenia Mikhailova wants to prove that plastic waste is a good raw material for production and overproduction. Spring-Summer 2020 collection “OIL” consists of processed products of the oil industry. Heels, handles for bags and eyeglass frames were melted from plastic covers, which were collected during a specially organized cleaning of the beach in Strogino. The bags are made from bags that were collected from the friends of the designer, and the swimsuits are sewn from fabric made from recycled bottles. Also, when creating the collection, Evgenia worked with restored vintage clothing.

The new Velinask brand collection is called New Life and is 50% recycled. The collection was developed specifically for the project. Recycled things not only protect the environment, but they are transformed into something completely new. The opportunity to give new and old things a new life inspires the brand’s designer Velin Sukiasyan.

Products of the VEREJA brand are created from old knitted clothes.  According to the brand’s designer Igor Andreev: “Today, the mass market is full of monotonous things that people put on a couple of times and throw them away. In VEREJA, we are trying to create unique clothing that is not always wearable, but you will definitely keep it for a special occasion, and then give it to your child, it is an attempt to create a thing without time and boundaries.”

Designer YULIA TEN bought the remains of unused fabrics in stores to work on the new collection. In addition, the collection contains items created from pieces of old clothes.

The Moscow Museum was founded in 1896. The museum is located in Proviant warehouses, a monument of architecture of federal significance. The stock collection has about 800,000 storage units, including a rich collection of archaeological artifacts. The Museum of Moscow also includes several branches: the Museum of Archeology of Moscow, the Old English Courtyard, the Museum of the History of Lefortovo, and the Center of Gilyarovsky.

Author: Anna Dorozhkina

Tags: Russian fashion Russian designers Moscow ecology  

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