Add to favorite
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS
russian visa

Weekend Tourism In Kazan
November 2, 2014 14:19


The graduates of the British Higher School of Design believe that it is necessary to develop weekend tourism in Kazan, according to the official web-portal of the city.

The graduates of the British Higher School of Design presented the concept of the city branding in Kazan set out in their thesis work. The director of MBU “Committee for Development of Tourism Assistance of Kazan” Evgeniya Lodvigova noted that the branding has been designed under the program of tourism development in Kazan for the years 2014-2017.

According to E.Lodvigovoya, the high school graduates have been working on the branding project during a a year, met with the members of the tourism industry, students and the professional community, conducted foresight sessions and interviews with the tourists visiting the city. According to the developers, the main advantages of the city are its territorial accessibility, travel affordability, lack of language barriers, cultural and historical heritage.

However, the factors limiting the development of tourism in the region are the lack of its binding to the brand and the low quality of services. In this regard, they called weekend tourism and organization of short-term (1-3 days) thematic tours as the promising directions for Kazan.

These could be game and gastronomic tours, as well as a tour for lovers. The visual brand is based on the national Tatar ornament. Its elements will be used in an urban environment - on public transport, print production and souvenirs, bus stop pavilions and advertising structures. E.Lodvigova also reported that the project of the visual brand of Kazan should be implemented before the end of the year. It is assumed that the graphic brand will promote the awareness of Kazan in the domestic and international tourist markets in the future, as Interfax reports. Whereas the capital of Tatarstan was visited by 1.5 million tourists in 2014, this year the estimated flow growth is to reach 1.7 million people, according to the web-portal.


Read more about Kazan...


Transfer from Kazan Airport



Author: Anna Dorozhkina

Tags: Kazan Weekend tourism Republic of Tatarstan   

Next Previous

You might also find interesting:

Virgin Galactic vs. Russian Space Agency New hostel to open in Moscow Ecological tourism in Russian national parks Is Moscow a safe city to visit? Reindeer safari: Evenki style

comments powered by Disqus

Comment on our site

RSS   twitter   facebook   submit

Bookmark and Share

education  Faberge Museum  David Satter  travel to Russia  Moscow  Rolling Stone  online cash register  Mercedes-Benz Fashion Week Russia  Moscow Zoo  Rosneft  Exhibitions in Moscow  Folk Arts  Uralkaly  Tretyakov Gallery  Vagai island  Kandinsky Award  Russian Animation  Russian Cinema  buy Russian designers  Dmitry Peskov  VDNKh  Semikarakorsk  Russia  Russian tourism  Federal Agency of Scientific Organizations   Ice Floes  Russian singers  adoption ban  Siberian Cultural and Tourist Forum  Kirghizia  Festivals in Moscow  Russian business  Zaryadye  LGBT in Russia  Pavel Schilling  Crystals  Russian politicians  FIFA Russia 2018  Nizhny Novgorod Region  Russian TV channels   Puppet Theatre  St. Petersburg  Nikolay Ozerov  Russian regions  Leningrad Region  Russian economy  active holidays in Russia  Zenit St. Petersburg  Sterlitamak  Karachay-Cherkessia 

Travel Blogs
Top Traveling Sites