(Source: http://www.newsru.com/arch/cinema/23aug2005/herni.html)

The graduates of the British Higher School of Design believe that it is necessary to develop weekend tourism in Kazan, according to the official web-portal of the city.

The graduates of the British Higher School of Design presented the concept of the city branding in Kazan set out in their thesis work. The director of MBU “Committee for Development of Tourism Assistance of Kazan” Evgeniya Lodvigova noted that the branding has been designed under the program of tourism development in Kazan for the years 2014-2017.

According to E.Lodvigovoya, the high school graduates have been working on the branding project during a a year, met with the members of the tourism industry, students and the professional community, conducted foresight sessions and interviews with the tourists visiting the city. According to the developers, the main advantages of the city are its territorial accessibility, travel affordability, lack of language barriers, cultural and historical heritage.

However, the factors limiting the development of tourism in the region are the lack of its binding to the brand and the low quality of services. In this regard, they called weekend tourism and organization of short-term (1-3 days) thematic tours as the promising directions for Kazan.

These could be game and gastronomic tours, as well as a tour for lovers. The visual brand is based on the national Tatar ornament. Its elements will be used in an urban environment - on public transport, print production and souvenirs, bus stop pavilions and advertising structures. E.Lodvigova also reported that the project of the visual brand of Kazan should be implemented before the end of the year. It is assumed that the graphic brand will promote the awareness of Kazan in the domestic and international tourist markets in the future, as Interfax reports. Whereas the capital of Tatarstan was visited by 1.5 million tourists in 2014, this year the estimated flow growth is to reach 1.7 million people, according to the web-portal.

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