Add to favorite
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS
russian visa

New Line Of Moscow Souvenirs
October 22, 2014 11:23


The Moscow Agency for development of the territory by means of culture (MosART) presented a new line of souvenirs for Moscow at the I Moscow International Forum “Culture. A Look into the Future” in the Central Exhibition Hall “Manezh”. The integrated project “Cultural Retail. New Souvenirs of Moscow” is being implemented by the Moscow Agency for development of the territory by means of culture “MosART” with the support of the Department of Culture of Moscow and consists of two directions.

The first one is the development and creation of series of modern Moscow souvenirs adapted to the needs of today’s consumers. The second direction is the modernization of souvenir shops in the cultural institutions of the city of Moscow.

The project involves changes in the interior of souvenir shops, in the principles of communication with the customer, as well as in the range of products, according to the “Vechernyaya Moskva” (“Evening Moscow”) newspaper. Several new lines of souvenirs have been developed in cooperation with the Russian designers. Thus a number of handmade Christmas decorations were created. The Solstudio textile design has developed a collection of gifts and accessories on the topics: “Sadovoe Ring Road”, “St. Basil’s Cathedral”, “Old Moscow”, “Parks of Moscow”.

The children’s souvenirs were complemented by educational toys, such as mini-cubes of wood “Moscow in a Matchbox” and the erector set “St. Basil’s Cathedral”. One of the lines of souvenirs “At the Exact Address” tells the stories of the famous monuments of architecture and places of attraction with the use of address labels. The new souvenirs include the drawn alphabet “Moskvazbuka”. The line is dedicated to the new “points of interest” of the residents of Moscow: Gorky Park, the ENEA, Red October, Krymskaya Embankment. Each letter of the alphabet has its own image and legend, and together they create a description of the new modern Moscow. 

Author: Anna Dorozhkina

Tags: Russian Souvenirs     

Next Previous

You might also find interesting:

Moscow Autumn Tourism Industry Week: The Business of National Branding in Russia Opening of the Tourist Season in Tula The Worlds Highest Mountain Football Park will Open at the Rosa Khutor Resort Aeroflot Took The First Place In The Ranking Of IATA Deep Crisis Of Tourist Market

comments powered by Disqus

Comment on our site

RSS   twitter   facebook   submit

Bookmark and Share

Medical Problems  Russian polls  activity holidays  Alexey German Jr.  Dictionaries of the 21st Century  Exhibitions in Moscow  Mercedes-Benz Fashion Week Russia  Computers  FIFA Fan Fest  Sochi  St. Petersburg  Moscow  Christie's  Russian Character  Yekaterinburg  Russian Architecture  Rospotrebnadzor  Ryazan Region  Russian energy companies   Georgiy Zhzhonov  Victorian Era  environment  Russian Cinema  Russian writers  Russian tourism  Master-Bank  Russian history  Vladimir Yakunin  Kirghizia  Snowman  Tatarstan  Russian Internet  Mikhail Prokhorov  Russian Writer  Russian business  Russian actors  Russian Film Distribution  Suzdal  Alexander Nevsky Lavra  Festivals in Moscow  Russian regions  skiing in Russia  Decembrists  Yuri Gagarin  Moscow Region  travel to Russia  Central Bank  Rosa Khutor  Smolensk  Nina Genke-Meller 

Travel Blogs
Top Traveling Sites